Hollywood Insider - News Entertainment & Culture

Substance & Meaningful Entertainment

Against Gossip & Scandal

Independent Media Network

Global Stories From Local Perspective

Factual Culture News

Hollywood Insider Latin Music Despacito

Photo: “Despacito”

Back in the summer of 2017, I had an obsession, like I always do, with a reggaeton song. I would play it repeatedly before going out; wanting to get the dancing out of my system before attending any club. I knew from experience that the song wasn’t going to be played on the dance floor. I had been told many times, at different nightclubs when approaching the DJ, things like “this is not a club for “Latin” music,” or “you should go downtown LA, instead of West Hollywood, if that is the vibe you’re going for.”

Related article: ‘In the Heights’ – Behind the Scenes and Full Commentary/Reactions from Cast & Crew

Related article: A Tribute to Cannes Film Festival: A Celebration of Cinema, Glamour, and Humanity | Statement From The Hollywood Insider’s CEO Pritan Ambroase

Latin Music

To my surprise, that same summer, at one of LA’s nighttime hotspots, the song I was utterly obsessed with began to play in the background. I was excited. When I say excited, I mean it. I was screaming, jumping around, and dancing. It was as if I have never been to a club before. I couldn’t believe the song was playing. Just having those three minutes of reggaeton made me feel a lot more like home. You’re probably thinking I’m being a bit dramatic, but to me, hearing a Spanish-speaking song in a nightclub that was not labeled as a “Latin” club, felt like thousands of miles riding towards progress for the Latin community. The song was “Despacito,” by Luis Fonsi and Daddy Yankee, and it seems that Latin artists have taken over the world ever since.

According to Forbes, the “Latin sector of the U.S. music industry has been rapidly growing, from $176 million in 2016 to $243 million in 2017, culminating in an incredible $413 million in 2018. Between 2016 and 2017, Spanish-language entries on the Billboard Hot 100 rose from four to 19. In 2018, the consumption of Latin albums outpaced that of both EDM and country music in the U.S.”

Related article: MUST WATCH – The Hollywood Insider’s CEO Pritan Ambroase’s Love Letter to Black Lives Matter – VIDEO

Subscribe to The Hollywood Insider’s YouTube Channel, by clicking here.

Artists like Colombian Reggaeton singer J Balvin, Puerto Rican trap musician Bad Bunny, and Spaniard Flamenco-influenced songstress Rosalia have filled the billboard charts with top songs more than once. J Balvin and Bad Bunny, were up on the same list as Ariana Grande and Drake as top Billboards artists. It’s not like these Latin artists are just on the blurred line between success and normality. They have literally changed the game of the music industry. In 2019, J Balvin was the first reggaeton singer to make an appearance on SNL, opening gates for fellow Spanish-Speaking artists. Just a few months ago, Bad Bunny and Rosalia made people go insane with their steamy performance on SNL. Thousands and thousands reposted their SNL performance, they went viral on every platform, and their trending on Twitter almost didn’t cease.

The industry has been changing slowly, and it is nice to see the progress even on American Television. But why did it take this long for Latin music to be appreciated as much as it always deserved?

Fighting For The Spotlight

The Latin genre always had a hard time when it comes to popularity, especially for the genre of reggaeton. Since the beginning, even in Latin American countries and Spain, having a sound that was “too Latin” was deemed inferior. For example, if you listened to rock, you were considered cultured and educated, but if you liked reggaeton, well, you were the opposite.

Reggaeton’s roots come from the underground Afro-Caribbean influences. The genre was considered obscene; it was a stigmatized genre that was not meant to be listened to by many. The sound came from Panama transcended to New York, and then it evolved to Puerto Rico. For decades the Latin genre of reggaeton has been controversial, believing it to be part influenced by gangs and underground ghettos, and because of the constant Hypersexualization of women in their lyrics, many expressed their dislike.

Related article: Why Queen Elizabeth II Is One Of The Greatest Monarchs | Her Majesty Queen Elizabeth II of United Queendom of Great Britain & Northern Ireland (Video Insight)

Limited Time Offer – FREE Subscription to The Hollywood Insider

Click here to read more on The Hollywood Insider’s vision, values and mission statement here – Media has the responsibility to better our world – The Hollywood Insider fully focuses on substance and meaningful entertainment, against gossip and scandal, by combining entertainment, education, and philanthropy.

But in 2017, things began to change significantly. “Despacito” became the most-streamed song of their time, making it the first Latin song on the billboard charts, peaked at number one for fifty-two weeks. It was an incredible achievement for the Latin music industry. People realized that the genre had much more to offer, and the audiences that were estranged with the genre became more aware of it. Thanks to this, its reputation has evolved; new artists have helped with changing the image, finding the depth and joy in a tried genre. Women are very much part of the genre as men are, and suddenly, reggaeton has become part of the mainstream culture.

The New Era Calls for New Perspectives

Audiences are more ready than ever to embrace this sort of Music because, finally, people are being taught to embrace their roots and speak up in moments of judgment and racism. Audiences are aware of the importance of welcoming their culture, instead of hiding it. The history of reggaeton is the history of diasporas and migration, making it evident that the reason for its previous rejection was a total unawareness of cultural judgment and racism.

Now is a time when children of migrants live and can identify and connect with the roots of this Music because it is now their Music. The rustic background of the genre has been identified as coming out from the ghettos, but it is now fostering what inclusion really means. You find this identity in the Music itself, the blending of sounds, cultures, voices, and even languages that make for a fantastic style for the new era.

Related article: The Hollywood Insider’s CEO Pritan Ambroase: “The Importance of Venice Film Festival as the Protector of Cinema”

Related article: The Masters of Cinema Archives: The Hollywood Insider Pays Tribute to ‘La Vie En Rose’, Exclusive Interview with Director Olivier Dahan

Related article: – Want GUARANTEED SUCCESS? Remove these ten words from your vocabulary| Transform your life INSTANTLY

The easiness in which people can find new Music, and play whatever they want whenever they want, is proof that audiences are extremely open to new voices and sounds. Now, with Spotify and other music platforms, not only one radio station that tells you what to listen, helps many artists become successful.

Maybe this change in taste of Music, this unexpected acceptance and love towards a culture, means progress and hope in a society that had long been ushered by judgment. It is the first time in the history of Music that Spanish-speaking Music has become a norm, giving the community the power they did not have before.

By Ana Cobo

Click here to read The Hollywood Insider’s CEO Pritan Ambroase’s love letter to Black Lives Matter, in which he tackles more than just police reform, press freedom and more – click here.

An excerpt from the love letter: The Hollywood Insider’s CEO/editor-in-chief Pritan Ambroase affirms, “The Hollywood Insider fully supports the much-needed Black Lives Matter movement. We are actively, physically and digitally a part of this global movement. We will continue reporting on this major issue of police brutality and legal murders of Black people to hold the system accountable. We will continue reporting on this major issue with kindness and respect to all Black people, as each and every one of them are seen and heard.

Just a reminder, that the Black Lives Matter movement is about more than just police brutality and extends into banking, housing, education, medical, infrastructure, etc. We have the space and time for all your stories. We believe in peaceful/non-violent protests and I would like to request the rest of media to focus on 95% of the protests that are peaceful and working effectively with positive changes happening daily. Media has a responsibility to better the world and The Hollywood Insider will continue to do so.”

Ways to support Black Lives Matter Movement to end systemic racism

More Interesting Stories From The Hollywood Insider

Want GUARANTEED SUCCESS? Remove these ten words from your vocabulary| Transform your life INSTANTLY

Compilation: All James Bond 007 Opening Sequences From 1962 Sean Connery to Daniel Craig

Do you know the hidden messages in ‘Call Me By Your Name’? Find out behind the scenes facts in the full commentary and In-depth analysis of the cinematic masterpiece

A Tribute To The Academy Awards: All Best Actor/Actress Speeches From The Beginning Of Oscars 1929-2019 | From Rami Malek, Leonardo DiCaprio To Denzel Washington, Halle Berry & Beyond | From Olivia Colman, Meryl Streep To Bette Davis & Beyond

In the 32nd Year Of His Career, Keanu Reeves’ Face Continues To Reign After Launching Movies Earning Over $4.3 Billion In Total – “John Wick”, “Toy Story 4”, “Matrix”, And Many More

latin music, latin music, latin music, latin music, latin music, latin music, latin music, latin music, latin music, latin music, latin music, latin music, latin music, latin music, latin music, latin music, latin music, latin music, latin music, latin music, latin music

Author

  • Ana Cobo is a writer for The Hollywood Insider, who keeps up to date with the entertainment world and looks for truth and compassion in her pieces. She enjoys finding depth and understanding behind the creative work on TV shows and films. Sharing the new knowledge found has always been important to her. Ana loves sparking interest and highlighting the talent found in the Latinx community. Like everyone at The Hollywood Insider, Ana believes in uplifting the community, through compassion and understanding.

logo

Limited Time Offer: Join For Free Today & Get Unlimited Access.

Hollywood Insider focuses on substance & meaningful entertainment.

Quality of our content over quantity, transformation rather than titillation, and extraordinary instead of normal.

 

SUBSCRIBE NOW

  • This field is for validation purposes and should be left unchanged.

Will be used in accordance with our privacy policy.